Brand History

Revlon is Founded in 1932

1932

Revlon is Founded

Brothers Charles and Joseph Revson and Charles Lachman form Revlon and introduce a revolutionary nail enamel.

1939 - Revlon begins selling lipstick

1939

Revlon begins selling lipstick

Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.

1952 - Fire and Ice Campaign

1952

Fire and Ice Campaign

Revlon's iconic Fire and Ice lipstick and nail campaign features a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.

1955 - International Expansion

1955

International Expansion

Revlon expands business globally.

1957 - Lustrous Lipstick Launch

1957

Lustrous Lipstick Launch

Revlon launches Lustrous Lipstick with innovative packaging and formula.

1960 - American Look Campaign

1960

American Look Campaign

Revlon features "The American Look" Campaign globally with model Suzy Parker.

1961 - Super lustrous Lip Color Launch

1961

Super lustrous Lip Color Launch

Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick.

1965 - ColorSilk Launch

1965

ColorSilk Launch

Revlon ColorSilk hair color launches.

1973 - First Brand Ambassador

1973

First Brand Ambassador

Revlon is the first brand to sign an ambassador, Lauren Hutton.

1973 - Charlie Fragrance Launches

1973

Charlie Fragrance Launches

Revlon's Charlie Fragrance launches and becomes the #1 global fragrance.

1980 - The Most Unforgettable Women in the World Campaign

1980

The Most Unforgettable Women in the World Campaign

Revlon's supermodel campaign features diverse, known and new models like Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.

1991 - ColorStay Lipstick Debuts

1991

ColorStay Lipstick Debuts

Revlon ColorStay Lipstick debuts as the first non-transfer lipstick.

1995 - Revlon India is born

1995

Revlon India is born

Modi-Mundipharma Beauty Products Pvt Ltd. (formerly known as Modi-Revlon), part of Umesh Modi Group, introduced Revlon in India in 1995. it is the first international cosmetics brand launched in India. The brand has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and personal care, committed to high quality product innovation, performance and sophisticated glamour.

1996 - Revlon signs Halle Berry

1996

Revlon signs Halle Berry

Halle Berry becomes Revlon Brand Ambassador.

1996 - Revlon Goes Public

1996

Revlon Goes Public

On 28 February 1996, Revlon was listed on New York Stock Exchange as public

2005 - Top Speed launch

2005

Top Speed launch

Star product of Revlon portfolio with its unique proposition and premium quality

2007 - Color N Care

2007

Color N Care

2011 - Revlon Signs Emma Stone and Olivia Wilde

2011

Revlon Signs Emma Stone and Olivia Wilde

Emma Stone and Olivia Wilde are Revlon's newest brand ambassadors.

2013 - Revlon acquires Colomer Group

2013

Revlon acquires Colomer Group

Revlon acquires The Colomer Group and reunites with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.

2014 - Love Is On Campaign

2014

Love Is On Campaign

Revlon's Love Is On Campaign debuts.

2016 - Revlon Ultra HD Lipstick Launches

2016

Revlon Ultra HD Lipstick Launches

Revlon Ultra HD Lipstick launches and captures matte lipstick category.

2016 - Revlon Signs Ciara and Gwen Stefani

2016

Revlon Signs Ciara and Gwen Stefani

Gwen Stefani and Ciara kick off a new era of celebrity partnership for Revlon built on mass awareness and social influence.

2018 - Revlon signs Gal Gadot

2018

Revlon signs Gal Gadot

Gal Gadot joins as Global Brand Ambassador.

2018 - Revlon launches Live Boldly Campaign

2018

Revlon launches Live Boldly Campaign

Revlon’s Live Boldly Campaign encourages women to express themselves boldly with passion, optimism, strength and style and features Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.