1932
Revlon is Founded
Brothers Charles and Joseph Revson and Charles Lachman form Revlon and introduce a revolutionary nail enamel.
1939
Revlon begins selling lipstick
Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.
1952
Fire and Ice Campaign
Revlon's iconic Fire and Ice lipstick and nail campaign features a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.
1955
International Expansion
Revlon expands business globally.
1957
Lustrous Lipstick Launch
Revlon launches Lustrous Lipstick with innovative packaging and formula.
1960
American Look Campaign
Revlon features 'The American Look' Campaign globally with model Suzy Parker.
1961
Super lustrous Lip Color Launch
Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick.
1965
ColorSilk Launch
Revlon ColorSilk hair color launches.
1973
First Brand Ambassador
Revlon is the first brand to sign an ambassador, Lauren Hutton.
1973
Charlie Fragrance Launches
Revlon's Charlie Fragrance launches and becomes the #1 global fragrance.
1980
The Most Unforgettable Women in the World Campaign
Revlon's supermodel campaign features diverse, known and new models like Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.
1991
ColorStay Lipstick Debuts
Revlon ColorStay Lipstick debuts as the first non-transfer lipstick.
1995
Revlon India is born
Modi-Mundipharma Beauty Products Pvt Ltd. (formerly known as Modi-Revlon), part of Umesh Modi Group, introduced Revlon in India in 1995. it is the first international cosmetics brand launched in India. The brand has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and personal care, committed to high quality product innovation, performance and sophisticated glamour.
1996
Revlon signs Halle Berry
Halle Berry becomes Revlon Brand Ambassador.
1996
Revlon Goes Public
On 28 February 1996, Revlon was listed on New York Stock Exchange as public
2005
Top Speed launch
Star product of Revlon portfolio with its unique proposition and premium quality
2007
Color N Care
2011
Revlon Signs Emma Stone and Olivia Wilde
Emma Stone and Olivia Wilde are Revlon's newest brand ambassadors.
2013
Revlon acquires Colomer Group
Revlon acquires The Colomer Group and reunites with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.
2014
Love Is On Campaign
Revlon's Love Is On Campaign debuts.
2016
Revlon Ultra HD Lipstick Launches
Revlon Ultra HD Lipstick launches and captures matte lipstick category.
2016
Revlon Signs Ciara and Gwen Stefani
Gwen Stefani and Ciara kick off a new era of celebrity partnership for Revlon built on mass awareness and social influence.
2018
Revlon signs Gal Gadot
Gal Gadot joins as Global Brand Ambassador.
2018
Revlon launches Live Boldly Campaign
Revlon’s Live Boldly Campaign encourages women to express themselves boldly with passion, optimism, strength and style and features Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.
